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D&G – Adam Senn by Vivanco for The One Sport fragrance

11 Jan

 

The One Sport campaign is a modern reimagining of the Greek sporting concept. One that blends the barriers between sport and art, the body and the spirit, the physical and the philosophical. The sculpture is not white marble, but the living, breathing body of an Adonis-like athlete juxtaposed against the decaying history of ancient civilisation the effect is one of celebration, of art, of the body, of life.

How better to package the fragrance than in a clear glass geometrically shaped bottle? The transparency and simplicity of the bottle reflect the genuine and true nature of sport along with a very masculine practicality. On the field there are no untruths, everything is measurable, counable what you see, as they say is what you get. Sport is what it is. The One Sport is what it is…

 
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Posted by on January 11, 2012 in Fashion

 

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